Logan Paul Effect: Google to Put Top YouTube Channels Through Extensive Reviews
YouTube recently become enveloped in another controversy and this time, information technology wasn't paedophilic comments or polarizing extremist videos, it was a video of i of the most-popular creators on YouTube – Logan Paul – laughing over the dead body of a Japanese homo, who obviously committed suicide. Following this, Google revoked the Preferred condition of Paul'due south channel and volition now exist looking at other influential channels to weed out inappropriate content. In add-on, the company cancelled Google YouTube Red projects involving Paul.
The reason behind this step is crystal articulate – top-paying advertisers do non wish to acquaintance their ads with controversial content. And so Google's solution involves reviewing YouTube channels which are "Google Preferred" – a term used for channels with nearly date that reap much more advertisement acquirement. Since advertising is the major source of revenue for YouTube, and needless to say a huge one, this step past Google is necessary for its paradigm, and to maintain the advertiser-appeal of YouTube
Google has informed the Preferred partners, reports Bloomberg, that information technology is planning use artificial intelligence as well as ten,000 dedicated human moderators to report improper videos. Google might also penalize creators by slashing their part of revenues earned from ads, as it did in the example of Logan Paul.
Advertising revenue seems to outweigh community concerns here as several publications are echoing that Paul's video was not demonetized or taken down, so obviously no advertiser objected to it. It was after the news was broken past pop news outlets that YouTube pressured Paul to have downwardly the video – and waited to human action against him just a calendar week after it was originally posted.
Nevertheless, these measures are part of Google's parent company Alphabet'due south efforts to invite the highest possible revenue from Upfronts. Upfronts is an almanac gala organized by Alphabet where advertisers commit to ownership ads at different digital spaces owned past the tech giant. Last year, the show earned less than expected acquirement due to many controversies and this move could be a precursor to other moderation measures to bring dorsum the lost revenue in 2018.
Source: https://beebom.com/google-extensively-review-popular-youtube-channel-logan-paul/
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